What is SEMrush?
SEMrush is an all-in-one digital marketing toolkit developed by Oleg Shchegolev and Dmitry Melnikov, that boosts online businesses, help them get more sales, more traffic, build a brand, and manage a marketing team. It fulfills the marketing needs of enterprises by giving them unlimited access to analytical data such as an expanded geodatabase or a niche marketing report helping them grow. It gives you a cutting edge over the competition by providing tools to analyze your competitors’ strategies and target their gaps. This powerful set of tools will definitely boost your business from the start to the end, viz. from generating leads and prospecting, to managing campaigns and reporting.
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How It Helps
SEMrush allows you to analyze your own website as well as your competitor’s website to check the SEO quality. Analyze your own website and spot places to improve SEO; analyze your competitor’s website and catch ways to outrank them. You can also find some high-quality websites and approach their owner for backlinks from their sites to yours. This will boost the performance of your website in search.
In the Domain Overview section, type in the domain URL and check out the Authority score.
Also, use the Competitive Positioning Map to see where the particular website stands among its competitors.
The option Keywords by Country will show you where your website stands in the context of the world.
SEMrush makes it easy for you to see the number of people searching for a particular keyword on Google, whether it is already ranked, and how you can rank for it. Use the Keyword Overview tool to get access to this information. It also suggests other keywords in the Keyword Magic option.
The Backlink Analytics section shows you all the backlinks, the anchor text, top-level domain distribution, and IP addresses of the backlinks to a particular domain name. You can perform a Backlink Audit to spot some toxic or spam backlinks pointing to your site. These can be reviewed and disavowed (after reading the guidelines from Google), or else Google will penalize your site for such poor-quality links. This is important as it affects your search rankings. You can also whitelist some links that you feel are good-quality but have been blacklisted by SEMrush.
Link Building and Broken Link Building
Getting other websites to link to your website is an important part of growing your online business. The Semrush’s link building tool examines your content, asks you the keywords you want to rank for, determines your competitors and what they are ranking for, and suggest websites that you can approach either for a link or an opportunity to guest post. It also helps you find broken links that lead nowhere. How does that help? Well, you can recreate that content and approach the sites who used that link with the suggestion of linking to your content. This is a wonderful way to build up new backlinks and optimize the performance of your content on search.